The Pest Control Internet Marketing Podcast
Let's talk internet marketing strategies for Pest / Wildlife Control companies. Learn about the best Google marketing strategies that yield the highest profits for your company.Your host Andy Patel, CEO of K3 Marketing, a Google Premier Partner, has been managing Google Ads for pest control companies since 2005. Now he's sharing his knowledge with other Pest Control operators!
The Pest Control Internet Marketing Podcast
4. Analyzing Search Terms
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Andy Patel
Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It's crucial for all pest control owners (or anyone using Google Ads) to analyze search terms and adjust keywords regularly. Only then can you move towards an optimal program and increase your ROI.